The digital learning & development platform supports and reinforces airline crews to improve onboard retail programs and positively transform passenger engagement and satisfaction.
ZURICH (27 March 2023) – gategroup, the global leader in airline catering and food services, and its innovative travel retail brand gateretail, announce further expansion to crewportal, one of the most comprehensive educational and training portals in the world designed to increase airline crew performance through accelerated learning and development.
With a rapid deployment already available to all airlines and crew, crewportal is designed to improve the onboard retail programs and passenger experiences by providing crew members with user-friendly and easily accessible educational tools, online trainings, performance tracking and certification programs.
Completely customizable to each airline’s specific needs, the digital platform is now accessible via computer, mobile app and even off-line with downloadable materials. Continually evolving with a blended learning approach that supports a variety of learning styles, crewportal provides online learning courses and videos, virtual classrooms with social interaction with others, an incentivized rewards program and a performance tracking feature for both users and administrators to track progress or areas of further improvement.
In addition to formalized coursework and learning plans for crew members, the onboard retail training platform also provides a variety of other complimentary services and relevant content options to improve crew members’ knowledge and engagement. Some of these include:
- Personalized channels to track relevant content, airline or retail news stories and inspirational videos
- Monthly newsletters to track key industry insights that directly impact crew members
- Sales competitions and updates on new promotions or activities for teams
- On-board menus and product guides
- EPOS guides that educate and provide information on upgrades and changes
- Rewards Shop – An incentivization program that provides users with tangible rewards for accomplishing courses and objectives
“From the beginning, we developed crewportal with a customer-centric design which provides a bespoke digital platform for each partner’s content and delivery needs,” said Fernando Guinea, VP of gateretail. “crewportal is a monumental step in gateretail’s continued journey to deliver innovative digital solutions to airline partners that unequivocally improve crew members’ training, knowledge and engagement, thus improving their passengers’ experiences on board.”
“crewportal has been a valuable resource to our TAP crew members for the last three years,” commented Raquel Nóbrega, In-flight product manager of TAP , “Used as our onboard retail training platform, our teams use it to improve skillsets in order to expand TAP’s ancillary sales channels on board as well as to improve the retail experience for passengers.”
Originally launched in 2019, crewportal has already been successfully implemented by several key airline partners and won the Onboard Hospitality Award in 2020 for “Best Use of Onboard Technology” with judges stating that the platform is, “a really innovative idea, putting crew training and information online in a very modern educational and engaging way.”
Constantly evolving by leveraging customer feedback, one of the newest updates coming to crewportal in 2023 will be an entirely new user interface (UI) of the platform. The modernized look and feel will improve user engagement as it will emulate UI designs popularized by several globally-recognized content distribution sites around the world.
gategroup is the global leader in airline catering, retail-on-board and hospitality products and services. gategroup provides passengers with superior culinary and retail experiences, leveraging innovation and advanced technology solutions. Headquartered in Zurich, Switzerland, gategroup delivers operational excellence through the most extensive catering network in the aviation industry, serving passengers from over 200 operating units in over 60 countries/territories across all continents. For further information, please visit www.gategroup.com.