A Fresh identity emerges for gategroup, embracing evolution and unveiling a dynamic transformation within the gate family of brands.
Zurich, Switzerland. May 15, 2024: The re-branding of gategroup and its family of brands does not only represent a makeover, but it also embraces a group vision and establishes a solid brand affiliation within our three business segments:
- Aviation catering, with the brands gategourmet and servair;
- Retail onboard, with the brand gateretail;
- Food solutions, proudly unleashing our new brand gatesolutions, for tailored made catering and packaged meal solutions. Under the umbrella of food solutions, we have deSter and we are launching a new brand of the group to the market, uqonic, offering memorable culinary and hospitality experiences for guests at lounges and special events.
gategroup is taking steps to unify its brand identity with a new endorsed brand architecture focused on visual connection, brand equity, and brand recognition. Each brand has a distinct identity while remaining visually connected to the mother brand, gategroup. Through our brand revamping we took action to align all our brands visually and we are ready to reveal a vibrant new identity for gategourmet, for servair, and for gateretail. We thrive through our collective efforts and united, we bring flavor to the world.
gategroup is also excited to share their new company theme and tagline: Creating culinary connections.
As a leader in the food service and hospitality industry, gategroup knows that people connect over food. The most sociable room in the house? The kitchen. Birthdays, family gatherings, business talk… All these events occur around a table full of food. Food is what brings us together as people and allows us to share in an experience that is unique. When thinking of the new company theme and tagline, gategroup was looking for something that would symbolize the way we come together over food, that shows how we work collaboratively with our partners, and symbolizes our roots in the culinary and travel industry. Creating culinary connections perfectly embodies these ideas.
gategroup connects guests, partners, suppliers, countries, and cultures through the power of food, and as connectors, gategroup brings together diverse elements of the global culinary community. Through delicious dishes, gategroups tell the stories from the bustling kitchens of their chefs to the aisles of airlines and everything in between.
gategroup’s re-branding media kit can be downloaded here.
About gategroup
gategroup is the global leader in airline catering, retail-on-board and hospitality products and services. gategroup provides passengers with superior culinary and retail experiences, leveraging innovation and advanced technology solutions. Headquartered in Zurich, Switzerland, gategroup delivers operational excellence through the most extensive catering network in the aviation industry, serving passengers from over 200 operating units in over 60 countries/territories across all continents. For further information, please visit www.gategroup.com
