On December 18, 2024, deSter, a leading designer and manufacturer of sustainable and innovative food packaging and serviceware concepts for the travel and foodservice industries, is pleased to announce the launch of the new range of onboard equipment for Eurostar. This collaboration underscores both Eurostar’s and deSter’s shared commitment to elevating the guest experience with bespoke, sustainable products designed to reduce weight and waste.
The new chinaware set, named PURE, consists of seven meticulously crafted items: a Canapé Plate, Cup, Main Hot Dish (Cassolette), Salad Bowl, Side Plate, Small Bowl, and Under Plate. deSter and Eurostar will also introduce a range of SAN items in the same design next year.
“We are incredibly proud of our partnership with Eurostar and the opportunity to create a truly bespoke serviceware range for them,” said Rob Weightman, Director Business Development Travel Europe at deSter. “Eurostar was particularly drawn to the elegant curves of our PURE design chinaware, which inspired the creation of the entire collection. This is a unique range, tailored specifically for Eurostar’s needs, and we are delighted to be part of this innovative project that enhances both the aesthetic and sustainable elements of their onboard service.”
“Eurostar has enhanced its dining experience by introducing refined glassware and fine china crockery, ensuring every detail reflects quality and modernity. The promise: A premium offer that shakes up the norms of European travel,” said Yann Bayeul, OBS Contract & Service Innovations Manager at Eurostar.
The new suite of chinaware is already available in Eurostar Plus, with Eurostar Premier set to enjoy it as of January. Additionally, a matching range of premium reusable plastic items will be launched on other European routes in January to further support Eurostar’s sustainability objectives. With this refreshed serviceware and an elevated culinary experience, Eurostar is positioning itself as a destination in its own right.
About deSter
deSter, a gategroup member, is a leading provider of innovative and
sustainable food packaging and serviceware concepts to the aviation,
hospitality and foodservice industries. The company combines over 40 years
of manufacturing expertise with the latest developments in product design.
deSter has production units in Hoogstraten (BE), Lima (US), Barcelona (SP) and
Prachinburi (TH), in addition to global sales offices. www.dester.com
About gategroup
gategroup is the global leader in airline catering, retail-on-board and hospitality products and services. They provide passengers with superior culinary and retail experiences, leveraging innovation and advanced technology solutions. Headquartered in Zurich, Switzerland, gategroup delivers operational excellence through the most extensive catering network in the aviation industry, serving more than 700 million passengers annually from over 200 operating units in over 60 countries/territories across all continents.
